Privacy Policy

Last updated: January 2026

This privacy policy explains how Wai Kru Gear (waikrugear.com) collects, uses, and protects your personal information when you visit our website.

What information we collect

• Information you voluntarily provide via our contact form (name and email address)

• Anonymous usage data collected via Google Analytics (pages visited, time on site, approximate location by country)

• Cookie data — see the cookies section below

How we use your information

• To respond to enquiries submitted through our contact form

• To understand how visitors use our site so we can improve it

• We do not sell, rent, or share your personal data with third parties for marketing purposes

Cookies

Our website uses cookies — small text files stored on your device. We use essential cookies required for the site to function, Google Analytics cookies to collect anonymous usage data, and affiliate cookies set by retailers when you click our links. You can control cookies through your browser settings.

Affiliate links

Wai Kru Gear participates in affiliate programmes including Amazon Associates and others. When you click an affiliate link and make a purchase, we may earn a small commission at no extra cost to you. Affiliate relationships do not influence our reviews or recommendations.

Third party links

Our site contains links to external websites including Amazon and other retailers. We are not responsible for the privacy practices of these sites and recommend reading their privacy policies before purchasing.

Google Analytics

We use Google Analytics to understand how visitors use our site. It collects anonymous data including pages visited, time on site, and device type. You can opt out using the Google Analytics opt-out browser add-on.

Your rights (UK GDPR)

Under UK data protection law you have the right to access, correct, or request deletion of your personal data, and to object to its processing. Contact us via our contact page to exercise these rights.

Data retention

Contact form submissions are retained for up to 12 months then deleted. Analytics data is retained in line with Google's standard retention periods.

Changes to this policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated date.

Contact

If you have any questions about this privacy policy please contact us via our contact page